Tuesday, March 02, 2010

new club night goes up against avalon in l.a.

Avalon's lock on Saturday nights in Los Angeles didn't last long: Pasquale Rotella, who used to work with Avalon's Dave Dean when they were at nearby Vanguard, has announce he's starting a Saturday night superstar DJ party at a renovated Music Box Hollywood around the corner from Avalon.

The first night, March 20, will feature Sander Kleinenberg. The night will be called Decor and will be organized in conjunction with Rotella's Insomniac Events. The next night the venue will also host Groove Armada. A statement from the venue states that it is being restored to reflect its original, 1920s glamor.

The move will once again mean competition for DJ talent on Saturdays in L.A. Dave Dean moved his booking power to Avalon at the beginning of the year after Avalon's Garrett Chau peaced out to take a job with Lollapalooza. Dean, along with Liquified's Damian Murphy, is helping the club book DJs both Fridays and Saturdays. He also has events in San Diego, Orange County and Phoenix. Rotella is one of the kings of rave in L.A. and arguably holds the record for the largest such event, Electric Daisy Carnival, last summer.

Add to Google
Thanks for making danceblogga a top 5 destination for dance music news on Google.

1 comment:

Media Obscura said...

I Love LA! We're so spoiled. Congrats to Pasquale and The Music Box. I can't wait to see the restoration and the new MONSTER sound system I keep hearing about. I wonder what Pasquale will bring to the table. It's going to be a very interesting 2010!