Monday, November 16, 2009

best buy to roll out dj-centric retail sections

Best Buy is rolling out "Club Beats" sections in seven stores that will showcase Beats by Dr. Dre headphones, Monster Cable accessories and DJ gear, according to Billboard magazine.

The idea, explains Best Buy merchandising vice president Wendy Fritz, is to make specialty gear previously found in musicians' stores more accessible to the average shopper.

"What we're trying to say is, 'Hey! You can do this,'" she told Billboard, "and when they come into the store our Blue Shirts can say, 'These are the three or four products you need to get started.'"

Lady Gaga (above), Will.i.am and Dre will do in-store appearances in the upcoming weeks to promote the new sections.

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