Wednesday, June 10, 2009

pop continues to go electronic

It's unstoppable at this point. Through fall and the windfall of the holiday music-buying season, you'll be seeing a lot of electronic-influenced pop, because E is the flavor of the moment. On the Black Eyed Peas' fifth studio long-player, The E.N.D., " the stylistic undercurrent on the album is electronic dance music," writes the California Chronicle. Christina Aguilera, meanwhile, has reportedly added Le Tigre to her list of studio collaborators for a forthcoming album, due in fall. She appears to be trying to out Gaga Gaga, according to Entertainment Weekly. Even Paul McCartney (yeah, that guy) says he wants to lay down beats in the studio with MGMT. Leat it beat.

There's good and bad here for the EDM community. Sure, we're the cool kids again. But here's the flip side: For big pop acts like B.E.P. and Aguilera, electronic is just a flavor du jour, an outfit to wear at an awards show while they look for the next thing to keep them fresh. And when major pop acts soak up the attention and sales aimed at the electronic flavorings, it means that doors are shut for true talents that have always been electronic and deserve some of that spotlight too. B.E.P. is doing stuff Spank Rock did three, four years ago. Aguilera is likely doing stuff that Goldfrapp and Sam Sparro have already done too. So when it's time to collect the check, longtime EDM musicians are elbowed out by gluttonous pop stars. Celebs such as Danny Masterson are even DJing (so forget getting that gig in favor of him, even if you've been spinning three times as long). For this wave to truly make a splash, true EDM musicians need to ascend alongside these trend surfers.


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3 comments:

Anonymous said...

Danny has been DJing for 11 years now so that means you want someone who's been DJing for 33 which would make them in their 50's and kinda old and I doubt that you want some old fart DJing at your super cool parties....
Anyway, he's been at it a long time, he didn't just decide to steal your music and be cool.And he knows quite a lot about several genres, and is actually doing it full time instead of acting, so cut him some slack, would ya?

D said...

No! Joking. If he truly has been DJing for 11 years, I would cut him some slack and stop making him the poster child for celebrity-jock-come-latelys (I guess Efrain "Vote for Pedro" would then have to suffice) but I would like to see proof. Never saw him booked until after That 70s Show folded.

D said...

BTW, David Mancuso and Francois K are well into that range and can DJ for me any day.