Tuesday, May 19, 2009

red bull recommits to dance music

Red Bull today announced a three-year strategic marketing partnership with concert promoter Live Nation, a deal that will have the energy drink maker get behind the annual Global Gathering, T in the Park, and Escape Into the Park events in the U.K., among others.

"Each of these festivals provide Red Bull with a unique, unrivaled distribution platform to reach a much sought-after demographic of music fans," states Simon Lewis, president of international marketing partnerships at Live Nation. "These festivals, all known for bringing together a line up of the most talked about bands, are a great value for fans and exemplary of the wide variety of brand awareness-building opportunities that our integrated platform makes available to corporations."

This year's Global Gathering, July 24 and 25, by the way, features the Prodigy, Orbital, Sasha, John Digweed, Richie Hawtin and more.

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